Nordic Flair

Launched in 2017, Nordic Flair is an initiative of the Finnish Film Affair, offering career development opportunities for Nordic talent. Each year, we also honour an exceptional Nordic talent working internationally with the Nordic Flair Award, one of the highest honours of Helsinki International Film Festival – Love & Anarchy.

In 2017-2018, the initiative focused on acting, with the Nordic Flair Award being awarded to Pilou Asbæk  in 2017 and Laura Birn in 2018, respectively. Director Lone Scherfig was the recipient of Nordic Flair Award in 2019, the year when we focused on directors and composers, as well as actors.

At Nordic Flair 2020, we shone the spotlight on the behind the scenes talents of Nordic film industry: emerging sales agents and distributors, as well as artists working on film sound, by awarding our Nordic Flair Award 2020 to foley artist extraordinaire Heikki Kossi.

Training for sales agents and distributors

Our new market training initiative aims to make sure that the next generation of Nordic sales agents and distributors have a co-Nordic mindset and the best possible tools to innovate ideas in a changing landscape.

Organised for the first time in September 2020, the sales and distribution training initiative brought emerging talents from Nordic distribution companies and sales agencies to Helsinki for 4 days of training, consisting of workshops, peer-to-peer discussions, listening to topical panels and networking with the other industry guests. The attending sales agents and distributors also got a chance to attend one-on-one meetings and networking events at the Finnish Film Affair.

The participants selected for the Nordic Flair 2020 training were:

Emma Caviezel (Acquisitions Coordinator, Draken Film), Sweden
Sofie Jensen (Distribution Assistant & Marketing Coordinator, Øst for Paradis), Denmark
Agnete Juul (Head of Booking, Camera Film), Denmark
Tytti Rantanen (Programme Coordinator, AV-arkki –The Distribution Centre for Finnish Media Art), Finland
Lauren Valmadre (Sales & Acquisition Manager, LevelK), Denmark
Aron Víglundsson (Marketing & Distribution Manager, Bíó Paradís), Iceland

The market training initiative will continue in September 2021. We’ll announce more details and any other Nordic Flair focus groups in summer 2021.

The Nordic Flair programme is supported by Nordisk Film & TV Fond.