Gen Z has created a new set of rules on how to gain the approval of their peers. This need for approval has created a phenomenon and a subculture called clout or clout chasing. To get clout – admiration and influence on social media – they steal, use drugs, or fight and post it online for everybody to see. The more they post, the more clout they get.
Clout Chasers is a modern coming-of-age story that mixes observational material with social media content, produced by the main characters in the film. The film plays with the tension between illusion and reality that forms between our observational material and their online content. The film is an immersive experience for the audience – a raw, dark but heartwarming story about young new wave influencers who seem to be lost in this game of fame.