Finnish Film Affair’s industry programme features talks on topical issues, such as representation figures in Finnish films and tv shows; the strategies of international sales agents; and the future of distribution in the Nordics. The sessions will take place on Wednesday 23 and Friday 25 September both on-site and online.

Wednesday 23 September

On Wednesday 23 September, Finnish Film Affair is partnering with Nordisk Film & TV Fond to bring you an afternoon session looking into the past, present and future of the Fund’s distribution boosts. Former distribution boosts have been arranged for Nordic producers and distributors of 2nd- or 3rd- time feature film directors to offer and share marketing expertise and knowledge of Nordic distribution territories in general.

Moderated by producer Andrea Reuter, these sessions include case studies of films that have participated in previous boosts, as well as a panel discussion looking into the future of distribution and exhibition in the Nordics. Rounding out these topics will be ‘Streamers 101’, an analytical session on the current streaming landscape across the world by Ampere Analysis.


Wednesday, 13:00 – 14:00, Valkoinen sali + streamed live

When should a logline be first considered? How can producers and distributors work in closer synergy with each other? This practical session will examine the marketing process of a Nordic feature film, from its initial development and production stages all the way to sales and distribution. With the help of case studies from NFTF’s Nordic Distribution Boost, we hear at which stage were different elements (eg logline, synopsis and stills) first introduced and discussed, and how did Nordic Distribution Boost support the process.


Wednesday, 14:15 – 15:00, Valkoinen sali + streamed live

With an evergrowing number of streaming platforms, navigating the current landscape isn’t always an easy task, whether you’re a viewer or a filmmaker. Aimed for film industry professionals, this practical and informative session by Ampere Analysis (UK) will walk us through what streaming services are currently out there and what the analytics are telling us.


Wednesday, 15:30 – 17:00, Valkoinen sali + streamed live

Bringing together industry decision-makers from all across the Nordic countries, this panel will look ahead and discuss what could be the most realistic trajectory for the Nordic film industry. With uncertainty and changes ahead, the discussion will be kept rooted in economic reality. During a time when we can’t rely on old ideas, one of the focus points will be how distribution and marketing models are evolving. How should different players adapt and what sort of boost or other support would best strengthen the Nordic industry?

Friday 25 September


Friday, 10:00 – 11:30, Sofia Helsinki + streamed live

Sex and intimacy have always been a part of engaging storytelling because these scenes convey strong feelings and powerful emotions to an audience. However, we recognize the unique vulnerabilities that might arise for cast and crew during the preparation and filming of intimate content. An intimacy coordinator is a trained professional who specialises in managing scenes with intimacy, simulated sex and nudity, and can be employed by a production to assist when planning on working with intimate content.

This new profession has recently gained prominence in Finland through its use in popular series such as BBC’s Normal People. On Friday, the notion of intimacy and safety on film sets will be the topic of conversation between Intimacy Coordinator Pia Rickman (Finland/UK), Producer Aleksi Bardy (Helsinki-Filmi) and actors Sannah Nedergård and Tom Rejström, both of whom star in the upcoming Kjell Westö adaptation Yellow Sulphur Sky. Lending their expertise and knowledge to the topic are also international intimacy coordinators Ann James (USA), Vanessa Coffey (UK) and Joelle Ré Arp-Dunham (USA).

Find out more:
Nordic Intimacy Coordinators:
Intimacy Coordinators of Color:
Vanessa Coffey:
Joelle Ré Arp-Dunham:

The panel is supported by Creative Europe Media Desk Finland.


Friday, 12:30 – 14:00, Sofia Helsinki + streamed live

In addition to the rise of streamers, shortening cinema windows, and the globalisation of talent, international sales agents now have to navigate a global pandemic as well.

This panel discussion, moderated by Timo Suomi (Senior Acquisitions and Development Executive for AMP International), will look into how European sales agents have reacted to this and what kind of a future they are planning for. How does this impact the films they are looking to represent and ultimately, what does this mean for an independent filmmaker?


Friday, 14:30 – 16:00, Sofia Helsinki + streamed live

What are the current representation figures in Finnish films and TV shows? And how can we change them? Organised in partnership with Audiovisual Producers Finland – APFI and founded on new research statistics, this panel will examine the state of diversity in the casting of Finnish fiction features and television shows by bringing to the same stage filmmakers, equal rights advocates and film and TV commissioners.

The industry session will start with a launch of a study on diversity statistics conducted for APFI by students at the Metropolia School of Applied Sciences. The goal of the study is to examine representation of minority groups in Finnish feature films and TV series that launched during the years 2018 and 2019. The introduction to the statistics will be done by Milja Nieminen from Metropolia, whose thesis will be based on the study.

The panel discussion is moderated by writer-actor Jani Toivola. Confirmed panelists include Jarmo Lampela (Head of Drama, YLE), Laura Kuulasmaa (Acquisitions Executive, Elisa Viihde), Mahsa Malka (Head of Scripted, Endemol Shine Finland) and Finnish Sámi director-screenwriter Suvi West.