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HIFF screens music films from its programme under the sky during the new Allas Pop Up pre-festival event at Allas in Katajanokka 5–7 September. The event is free of charge and offers the possibility to purchase festival passes at a reduced price. This is also the perfect opportunity to study the complete festival programme, which will be published on the first day of the event. 

On the first weekend of September, HIFF screens some of the music films from the festival programme in the unique surroundings of the Korjaamo pop up garden in Katajanokka.

This year, the HIFF programme includes an exceptionally wide selection of awesome music-themed films, the first ones shown at the opening day of the festival on 18 September.

One of the top films in the music series is Lenny Abrahamson’s FRANK, which opens the Allas Pop Up event. It is a peculiar drama comedy about a young wannabe musician, who joins a band that plays experimental music. The band is lead by the mystical and eccentric Frank, who wears an insanely big paper mask day and night. The face of Michael Fassbender, who plays Frank, is shown very sparsely in the film, but the actor still manages to make his character highly intriguing. Maggie Gyllenhaal plays Frank’s aggressive band mate.

Background figures of the music industry in the limelight
The documentary screenings on Saturday and Sunday focus out the background players of the music world. Backup vocalists, the foot soldiers of the music world, get a rare chance to shine in Saturday’s Oscar-winning documentary 20 FEET FROM STARDOM by Morgan Neville. World-renowned musicians such as Mick Jagger, Stevie Wonder and Bruce Springsteen praise their backup singers to the skies, but is the appreciation from colleagues of any comfort, if one’s biggest dream is to build a solo career and yet the audience is always screaming someone else’s name?

Sunday’s documentary MUSCLE SHOALS tells the story of a small town and its big sound. Since the 1950s, the FAME studio in Muscle Shoals, Alabama, has hosted the biggest names in soul and rock. Such legendary songs as Aretha Franklin’s Respect, The Rolling Stones’ Brown Sugar and Lynyrd Skynyrd’s Sweet Home Alabama have all been recorded in the world-famous studio. Greg Camalier’s documentary gives voice to the studio’s producer Rick Hall as well as to some of the biggest names in the music industry, who share their memories of the mythical studio and its influence on the music world.

Festival passes on sale at reduced prices
The Allas Pop Up event also marks the start of the advance sale of HIFF festival passes and the 2014 catalogue, which is published on the first day of the event. Each day of the Allas Pop Up event, the 20 first persons who by a festival pass get it for a reduced price of 65 euros (normal price 70 euros). The pass includes 11 tickets and the festival catalogue. The catalogue can be also purchased individually for 8 euros. In addition, brand new t-shirts and shopping bags with the 2014 HIFF logo are sold at the event. Food and drinks (including alcoholic beverages) can be purchased at the Korjaamo Café.

HIFF Allas Pop Up event is free of charge and organized in collaboration with Korjaamo Culture Factory. The venue, Allas, is located by the ferris wheel at Katajanokka on Katajanokanlaituri 2, next to the City of Helsinki Wholesale Market.

Schedule of HIFF Allas Pop Up screenings:

Friday 5.9. at 21.00: FRANK, dir. Lenny Abrahamson, 95 min
Saturday 6.9. at 21.00: 20 FEET FROM STARDOM, dir. Morgan Neville, 90 min
Sunday 7.9. at 21.00: MUSCLE SHOALS dir. Greg Camalier, 108 min

Festival passes and catalogues sold every day from 20.00